Welcome to the wonderful world of home coffee roasting! Why would you want to roast your own coffee beans? The answer is simple. If you enjoy good coffee (and what self-respecting, stressed-out, Type-A American doesn't?), then you will unquestioningly produce the best coffee that you have ever tasted. Ever. But how can this be? The answer is simple. You can drink coffee no matter how utterly old the beans are. Old coffee still tastes like coffee - but an important dimension is missing. The coffee tastes flat, one-dimensional - yet it is still drinkable. Now, massage those taste bud memories and remember the best cup of coffee you've ever tasted. Was it at Brennan's in New Orleans? The Oak Room in Boston? What you will always remember is the coffee's rich, full, lingering flavor. And that is exactly what fresh roasted coffee tastes like - only better. When you brew coffee from your own fresh roasted beans, all of the flavors you value in coffee are intensified. It is as though the coffee is firing on all cylinders. It is a flavor rush that must be experienced.
Still not convinced? Why, you wonder, is home-roasted coffee so much better? The answer is time. Once the green coffee beans are roasted, they retain their ultimate fresh flavor for only three days! Beyond that, the flavors begin diminishing to that all too commonly experienced flat cup of coffee. And here's where the Fresh Roast Plus 8 Home Coffee Roaster excels. In just minutes, it roasts only enough coffee to last you up to three days.
But, you say, I don't have time to roast coffee. Actually, you do. Roasting a batch of green beans typically takes only five minutes. That's five minutes! And unlike beer brewing, you don't have to be present during the roasting cycle. In other words, you toss in the beans, turn on the timer - and walk away. While the beans roast, do what you normally do: pour your bowl of cereal. Fill the coffee maker with water. After the timed roasting cycle is complete, your beans have been roasted to perfection. They are ready for brewing!
Sure, this all sounds unbelievable, you ask suspiciously, but what will it cost? The Fresh Roast Plus 8 home coffee bean roaster is only $89.99. But wait! When you roast your own beans, not only do you produce the best cup of coffee ever, but you do it for a fraction of what it costs to buy the already stale, pre-roasted beans. In fact, the green coffee beans typically sells for half of the cost of already roasted beans. You're buying coffee for 50% off! What's more, green beans have a tremendously long shelf life - up to two years. And they don't require special storage conditions. A breathable, paper bag in the cupboard works great.
Come check out home coffee roasting at Jasper's. And remember, a coffee roaster makes a great gift. Drop the hints to that special someone right now and avoid getting some goofy gift you don't want!